Affected individuals tend to engage in excessive Facebook use to maintain the experience of gratification and to be further rewarded by positive feedback. However, this positive experience may also foster the development of an emotional bond to the social platform. This feedback that has frequently a rewarding impact on the users contributes to their experience of gratification ( Papacharissi & Mendelson, 2011 Raacke & Bonds-Raacke, 2008) linked to satisfaction of a variety of individual needs, such as the need to belong and to receive social support ( Indian & Grieve, 2014), as well as the need to be admired and popular ( Brailovskaia & Margraf, 2019). The social interaction and self-presentation enabled by the large number of different functions of Facebook are often accompanied by positive feedback from other users in the form of “likes” and supportive comments. While other SNSs often focus on specific tools (e.g., users of Instagram mostly engage in photo-sharing, users of Twitter express themselves typically by short-written tweets, and use of Snapchat means a short-time sharing of content), the Facebook umbrella combines a larger number of different functions such as sharing of written content by public status updates and private messages, sharing common interests in a variety of discussion groups, uploading and sharing of photos and videos, and playing online games ( Brailovskaia & Margraf, 2018 Kuss & Griffiths, 2017). Its high popularity inter alia is based on many functions that this social platform offers to its users ( Brailovskaia & Margraf, 2019). Having more than 2.4 billion members and more than 1.59 billion daily users ( Roth, 2019), Facebook is currently the largest SNS worldwide. This consequence is described as problematic or addictive use of social media ( Andreassen et al., 2016 Bányai et al., 2017). One of those consequences is the development of an emotional need to stay permanently online linked to a psychological unease when the SNS has to be left temporarily. In the past years, a lot of research focused on negative consequences of intensive use of social networking sites (SNSs) that nowadays belong to daily life of many people ( Frost & Rickwood, 2017 Kircaburun & Griffiths, 2018 Marino, Gini, Vieno, & Spada, 2018 Tromholt, 2016 Twenge, Joiner, Rogers, & Martin, 2018).
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